Pera Onramp

Top up your wallet in a few clicks

Aggregating multiple providers into one streamlined, low-friction purchase experience.

Results

✧ Unified Gateway
Aggregated multiple fiat providers into a structured comparison experience.
↓ Decision Friction
Prioritized critical variables such as rate, fees, and payment compatibility.
↓ Purchase Drop-off
Improved clarity across transaction steps based on analytics insights.
↑ Ecosystem Access
Enabled seamless third-party embedding without breaking user context.

Pera Onramp enables users to convert fiat into Algorand-based assets through an aggregated, provider-based comparison model. Instead of redirecting users across multiple platforms, the experience centralizes offer discovery and selection in a single interface. I led the end-to-end product design, covering user flow architecture, provider comparison logic, edge cases, and the embedded widget experience for third-party integrations. The product needed to serve both direct end users and developers embedding the flow into their own platforms.

Pera Onramp enables users to convert fiat into Algorand-based assets through an aggregated, provider-based comparison model. Instead of redirecting users across multiple platforms, the experience centralizes offer discovery and selection in a single interface. I led the end-to-end product design, covering user flow architecture, provider comparison logic, edge cases, and the embedded widget experience for third-party integrations. The product needed to serve both direct end users and developers embedding the flow into their own platforms.

Design Rationale

Buying crypto is often the highest-friction entry point into Web3. Users face rate comparisons, unclear fees, provider redirects, and trust concerns. The experience was designed around progressive clarity. Instead of overwhelming users with raw data, offers were structured to surface the most relevant differences first: exchange rate, payment method compatibility, estimated arrival time, and fees. Decision moments were simplified by reducing visual noise and clarifying next steps at every stage. Status feedback and error handling were treated as critical trust-building moments rather than secondary states. For the developer-facing widget, context preservation was key. The flow needed to feel native within third-party platforms while maintaining Pera’s interaction and security standards.

Buying crypto is often the highest-friction entry point into Web3. Users face rate comparisons, unclear fees, provider redirects, and trust concerns. The experience was designed around progressive clarity. Instead of overwhelming users with raw data, offers were structured to surface the most relevant differences first: exchange rate, payment method compatibility, estimated arrival time, and fees. Decision moments were simplified by reducing visual noise and clarifying next steps at every stage. Status feedback and error handling were treated as critical trust-building moments rather than secondary states. For the developer-facing widget, context preservation was key. The flow needed to feel native within third-party platforms while maintaining Pera’s interaction and security standards.

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